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Innovation Strategy

Conversations Make everything better
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Our strategy is deeply and strongly rooted in our unshakable desire to discover rad ideas through the collaboration of conversations. Much of our Innovation Strategy is customized specifically around your company’s unique business needs, objectives and goals. Through transformational and foundational conversations we will lay the groundwork to begin the crucial work of establishing the scope needed for a product or service. From this experiential and exploratory stage we can apply our Innovation Methodology and build your ideal Innovation Team and create Your Lab around your specific and strategic business objectives.

Your innovation lab should address the following for innovation:


The link between strategy and innovation. What are the driving forces of change and what is the best way to incorporate change into YOUR organization?


The innovation portfolio. Seachange is often not an optimal goal to ensure delivery. Your portfolio should have a backlog, but your initiatives should be well supported and not have distractions. Your portfolio needs to target the most value you can gain.


The innovation process has to be iterative, agile and fluid. You want to keep innovation metrics to find what works and does not work for your organization. You want to avoid stifling processes and paralysis analysis, at the same time have enough process and accountability. This balance is key to success.


The innovation culture and creative process are unlike traditional development. Some people are built for it, some are not. Identifying the right resources for the right initiative is important. Some resources from your organization will be better suited to work with your lab.


The innovation infrastructure is best served outside of your traditional IT infrastructure. It still needs to support your security and best practices. For development reasons, you want more control on the side of the lab to aid speed and efficiency in development.

Innovation Process

Diffusion of innovation is our prime goal and we use a five-stage process to achieve the adoption of innovation, diffusion of innovation. Simply used to apply some tangible guidelines to the process of diffusion of innovation.

The individual is first exposed to an innovation, but lacks information about the innovation. During this stage the individual has not yet been inspired to find out more information about the innovation. (Awareness)


The individual is interested in the innovation and actively seeks related information / details. (Interest)


The individual takes the concept of the change and weighs the advantages/disadvantages of using the innovation and decides whether to adopt or reject the innovation. Due to the individualistic nature of this stage. Note: the most difficult stage to acquire empirical evidence. (Evaluation)


The individual employs the innovation to a varying degree depending on the situation. During this stage the individual also determines the usefulness of the innovation and may search further information about it. (Trial)


The Individual finalizes his/her decision to continue using the innovation. This stage is both intrapersonal (may cause cognitive dissonance) and interpersonal, confirmation the group has made the right decision. (Adoption)

Innovation Methodology

The innovation methodology adapts according to the size of the innovation lab and resources available. A core group of 3-7 people make up the INNOVATION team. This team discovers, develops, refines and communicates the ideas fit for development. The INNOVATION team or teams will have a variety of talent that can contribute in a myriad of disciplines from business to art, technology to finance.

You have to level set the field you are playing on. You can do this by looking at your company, competing companies, and organizations outside your vertical. Collect what you learn about what your company is doing, what it would like to do, what the competition is doing and what unrelated organizations are doing that could be used to increase your value in the marketplace.


Taking the research, you have done, list the ideas that came from it that look like they have potential to pursue. Identify an agreed upon number of ideas to cultivate and develop. Brainstorm and validate the top ideas. Push those ideas as far out as you can and break them. Put them through the decision making process to find if they have enough viability to begin development. To validate the worth of the ideas we will have to find their breaking point. This is not a bad thing, It’s creating safety measures to ensure we have the right ideas in play.


Brainstorm and validate the top ideas. Push those ideas as far out as you can and break them. Put them through the decision making process to find if they have enough viability to begin development. To validate the worth of the ideas we will have to find their breaking point. This is not a bad thing, It’s creating safety measures to ensure we have the right ideas in play. In finding the breaking point we will find the strength of the idea and whether or not the idea is ready or even the right idea to be pursued.


Present the target initiatives to the broader team and gain acceptance and understanding. Teach the broader team how the product works and how to manage the newly developed product.


Working closely with the Innovation Partner we’ll launch the newly developed product. Once the product has been successfully launched the hand off to the Innovation Partner is complete. From this point we will circle back and begin planning out the next-generation version of the product and begin the Innovation Methodology all over to start the Practical Innovation Process.

Defining Innovation

Adding Guardrails to Make Innovation Accessible


Innovation inherently is aspirational and used extensively to invoke a presence of high-level creative thinking. Innovation only becomes real and applicable with high-caliber open-minded talent combined with seasoned skill sets to take big problems to a practical solution in turn driving honest change .

Innovation is solely discovered through a humble pursuit of something greater than we could create alone. Innovation is only possible in the context of a group of talented thinkers within the confines of a problem.


Diffusion of Innovation

We’re gonna get a little nerdy, but we feel it’s money when trying to simply explain what exactly it is we do. We bring the kool-aid to enhance your company’s people, process and technology.

Diffusion is a process in physics when some particles are dissolved, for instance in a glass of water. At first, the particles are all near one corner of the glass. If the particles all randomly move around ("diffuse") in the water, then the particles will eventually become distributed randomly and uniformly, and organized (but diffusion will still continue to occur, just that there will be no net flux).

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About Acumen Digital

At Acumen, we build custom innovation labs to support innovation initiatives for Fortune 500 companies. We employ strategic and tactical solutions to bring practical innovation to your organization, and provide reliable structure to your innovation initiatives.

Disruptive solutions for Your Enterprise

Acumen Digital specializes in the innovation of leading edge digital software technology with the specific intent of swiftly implementing Business to Customer applications that are secure and stable. Our next generation digital solutions are multi-platform and enterprise ready as well as backed by our commitment to providing our clients assistance with any issues they may encounter in order to minimize potential downtime.

Building Compelling Ways to Access Innovation

CIOs and their teams often struggle to stay on the bleeding edge of technology, being asked to deliver innovative new solutions and embrace new and emerging technologies at a more rapid pace each year. Supporting existing systems and enhancing business critical applications stand in their way. Working with our innovation teams has its advantages. By outsourcing early stage innovation, CIOs and development managers can address business needs and maintain stability with the existing production environment.

Leadership Team


Mike has served as the top business technology and information officer of some of the largest corporations in the United States. Additionally, he has been the CEO of successful software companies. Mike cares very much about the community in which we live and dedicates what little free time he has to that cause, his family, skiing, and flying airplanes.


Dave is a veteran executive in the cable, satellite, and broadcast space specializing in Data Warehouse, Business Intelligence, ERP, & CRM systems. He is regarded as one of the finest application development executives anywhere. Davyd is an animal advocate and is on the board of directors of various philanthropic animal related groups.


Glenn is an executive leader and strategist in the technology field. He has led organizations in the aerospace, automotive, energy, manufacturing, satellite, cable, mobile phone, and consumer video industries. One of the best in the industry at providing the best technological solutions to solve business problems. He has enjoyed traveling and working on projects in Europe. Glenn is originally from Germany and has been a Colorado resident since High School.


Brian is a strategy and internet expert. Brian has created disruptive new technology products and invigorating mature ones as a strategy consultant in the Silicon Valley office of McKinsey & Co. and as a product executive at plus a number of smaller ventures. Brian is also an outdoor enthusiast, amateur ski videographer and Grand Canyon rafting trip leader.


Taylor is a seasoned creative with 15 years of diverse experience in design education, commercial fitness, cloud computing and app development. Most recently, he was a UX design leader at STARZ working on all devices for the Play Platforms.

At Acumen, he has been instrumental in the design of all next-generation Master UI/UX for Sling TV on Xbox One, FireTV, Roku, Nexus Player, iOS and Android soon to be fully released.


John has been designing and delivering technical solutions on a myriad of technology stacks for 15 years. His clients with digital agencies have included Walmart and the Bill & Melinda Gates Foundation. His startup experience has included developing high-throughput IoT platforms and ecommerce integrations. Outside of work John loves time with his family, skiing, endurance sports and music.


Evan is a full stack web developer who is passionate about writing clean maintainable code through test-driven development. Evan enjoys finding simple solutions to complex problems and asking hard questions. Evan’s background in UX allows him to approach situations from a user-centered standpoint often resulting in fewer required iterations. When he is not deleting or refactoring code Evan enjoys snowboarding, mountain biking, Brazilian jujitsu, and maker culture.



Innovation distinguishes between a leader and a follower.